In today’s fast-paced digital age, companies and organizations feel an overwhelming pressure to find new creative ways to market their products and services to a whole different kind of consumer than in years past. But when it comes to success in direct response marketing, some things never change! From Suzanne Somers and the ThighMaster to Billy Mays demos, Chuck Norris and Christie Brinkley’s Total Gym campaigns, Tony Horton’s P90X, Brett Favre’s Micro Touch razor campaigns and George Foreman’s grills, celebrity DRTV marketing and advertising campaigns are still one of the best ways to capture the attention of today’s hyper-distracted consumer.
Case and point with the overwhelmingly popular skincare brand Proactiv. How do you think they were able to separate themselves from other brands in the highly competitive skincare marketplace to reign supreme as the premier brand for consumers? That’s the power of celebrity and DRTV. The brand has always leaned heavily on the help of top celebrity spokespeople including Adam Levine, Jessica Simpson, Justin Bieber and Julianne Hough to share their personal skincare stories and sell home their products in TV infomercials to teens and adults all over the world. Judging by their annual generated revenue of over $1 billion, we’d say their celebrity DRTV marketing strategy is working to perfection!
Now $1 billion in annual revenue? That’s some serious ROI largely generated by top celebrity figures delivering the Proactiv brand message to target consumers. Celebrity DRTV marketing and advertising campaigns give you a distinct advantage over the competition by allowing you to cut through the traditional media clutter and deliver an immediate call-to-action to a larger audience of potential buyers. When you hire a celebrity spokesperson to spearhead your DRTV marketing campaign, they have the power to create an instant connection with your target audience that words, catch phrases and product demos simply cannot.
Celebrities wield an unequaled influence over consumer buying decisions, that’s a fact. But the trick to finding success and increased ROI for your company’s celebrity DRTV marketing campaign is of course pinpointing the right celebrity spokesperson who can elicit a response from your target audience. Yeah, growing your audience is important, but ultimately it’s about how many of those viewers, fans and followers you can convert into buyers. You need to hire a celebrity spokesperson who is willing to take the time to understand the benefits of your product or service and is committed to deliver a message that is on-brand and in-line with your target audience.
Finding the right celebrity spokesperson who you know will generate increased ROI for your company can be difficult especially without the expertise of celebrity talent booking agents who have been involved in the creation of successful celebrity DRTV marketing campaigns. Celebrity Speakers Bureau has a sales team of celebrity talent booking agents with over 20 years of experience in matching celebrity talent with companies and organizations to create cutting-edge celebrity marketing campaigns. From DRTV to social media direct response marketing, our team is equipped to handle your unique needs when hiring celebrity spokespeople for celebrity marketing campaigns.
To speak with a Celebrity Speakers Bureau representative about your future celebrity marketing plans, contact us via email at firstname.lastname@example.org or call (212) 410-4853.