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Why More Emerging Brands Should Hire A Celebrity Spokesperson

Why More Emerging Brands Should Hire A Celebrity Spokesperson It’s clear why large, multi-national companies and their brands have chosen to hire a celebrity spokesperson to tell their brand story. It is equally clear why crowdfunded and start-up companies use celebrity spokespeople. But what is significantly less talked about is why an emerging company would…

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celebrity drtv marketing

Celebrity DRTV Marketing: The Power of Celebrity & Generating Serious ROI Through DRTV Marketing

In today’s fast-paced digital age, companies and organizations feel an overwhelming pressure to find new creative ways to market their products and services to a whole different kind of consumer than in years past. But when it comes to success in direct response marketing, some things never change! From Suzanne Somers and the ThighMaster to…

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