Why More Emerging Brands Should Hire A Celebrity Spokesperson It’s clear why large, multi-national companies and their brands have chosen to hire a celebrity spokesperson to tell their brand story. It is equally clear why crowdfunded and start-up companies use celebrity spokespeople. But what is significantly less talked about is why an emerging company would…
In today’s fast-paced digital age, companies and organizations feel an overwhelming pressure to find new creative ways to market their products and services to a whole different kind of consumer than in years past. But when it comes to success in direct response marketing, some things never change! From Suzanne Somers and the ThighMaster to…
Since it can’t be an age old question because this competitive environment of celebrity spokespeople vs. social media influencers has only existed for maybe 2-3 years, brand managers and business owners are deciding right now on the right spokespeople for their 2017 advertising, marketing and social media campaigns. The headache these days is over the…
Great question. But before we answer that question, we need to ask you a question. What is a celebrity, to you? Ah, there-in lies the most difficult question of them all. What is a celebrity? Is it Honey Boo Boo? One of the fellas from Duck Dynasty like Will Robertson? Maybe it’s a celebrity chef…