Whether it’s June Clever (Leave It To Beaver), Florence Henderson (Brady Bunch), Marion Ross (Happy Days), Phylicia Rashād (The Cosby Show) or the momanger Kris Jenner (KUWTK), celebrity moms have become a substantial source of inspiration for American mothers. When mothers seek advice about parenting, health tips or decision making, watching their favorite celebrity mom navigate the daily stresses of motherhood often provides insight into how they too should act, react and move forward on a host of family decisions.
Just in the last month alone the staff at Celebrity Speakers Bureau has noted a significant increase in press coverage and marketing strategies centered around celebrity moms.
Forbes Magazine generated a list of the “Top 15 Celebrity Working Moms” which included such iconic women as Madonna (#1), Julia Roberts (#4), Angelina Jolie (#6) and Kelly Ripa (#10). The Forbes list was aggregated from an evaluation of mostly monetary endeavors but the fact remains, celebrity moms are here to stay!
In the last month, Celebrity moms have been everywhere associated with corporate branding and endorsements including:
- Jennifer Lopez being tabbed as the newest Global brand ambassador for P&G’s Gilette Venus razors.
- Mia Hamm featured in Kia TV ads and as the newest spokesperson for LeapFrog’s LeapBand active product for kids.
- Kelly Rowland who is expecting a baby boy soon making appearances and using her social media strength for body wash behemoth, Caress.
In fact, a majority of brands that activate in-store promotions with celebrities are now utilizing celebrity moms. Women continue to be the key decision makers in retail and companies should evaluate their respective target demographics and consider the influence a celebrity mom might have on their future marketing campaigns.
About Celebrity Speakers Bureau
Celebrity Speakers Bureau is a state of the art celebrity acquisition and talent buying agency servicing clients such as companies, brands, universities, and non-profits. Check out our list of available celebrity moms for hire and be sure to contact us at booking(at)celebrityspeakersbureau(dot)com or (646)-312-6789 for more information on how to book a celebrity mom for your next ad campaign or corporate event.