Social media speaker Tamara Colagrossi, the head of marketing at Marchex, is responsible for motivating the brand, positioning, and marketing strategy for the company’s suite of digital call advertising offerings. As a search industry veteran, her background includes numerous years at Microsoft, with four years in the Microsoft Advertising organization, where she was accountable for the marketing strategy and advertiser-facing communications for paid search via Bing and Microsoft Advertising adCenter.
Tamara studied at Syracuse University with a degree in advertising at the Newhouse School of Public Communications. Here, she learned that advertisers and agencies are most frustrated by the inability to track the effectiveness of media spend. Focused on fixing this, Tamara Colagrossi began her career at Avenue A, a leading force in the online advertising space that empowers clients with the ability to track ROI against every media dollar spent online. Her focus is in the technology field, with a concentration in marketing customer relationship management software, mobile, and e-learning with an importance on driving online consumer behaviors while driving attainable results.
TO WORK WITH TAMARA COLAGROSSI: Social media expert Tamara Colagrossi can be hired for speaking engagements and events in roles such as corporate appearances, endorsements, speaking.