Proactiv has shifted its strategies in engaging the evolving teen market, becoming one of most well known names in skin care. From reality TV stars to budding pop icons, these are the celebrities to endorse Proactiv.
Jessica Simpson– 2005
Springing to fame with her 1999 studio album Sweet Kisses, Jessica Simpson is well known singer, fashion designer, and reality TV star. Despite the success of her singing career, Jessica is most infamous for her stint with reality TV. Newlyweds: Nick and Jessica aired on MTV from 2003 to 2005, chronicling the lives of Jessica and her former husband Nick Lachey. Also a fashion designer, Jessica launched The Jessica Simpson Collection in 2005, earning over $1 billion. This is still one of the most successful celebrity fashion lines to date. The same year Jessica became one of many celebrities to endorse Proactiv, with a three year contract for over $7 million. The growing fandom for realityTV stars increased Proactiv’s sales and led to more campaigns for Simpson. This includes her famous daisy duke clad Super Bowl commercial for Pizza Hut and another for DirecTV.
Kelly Clarkson– 2006
Kelly Clarkson became a household name on the first season of American idol and released A Moment Like This, 2002’s best-selling single the same year. After the debut of her Grammy-winning Breakaway album in 2004, Clarkson reached the height of her fame. This had many advertisers grappling for Clarkson and she signed on to endorse Proactiv in 2006. Clarkson’s well-documented ascent to success and fanbase of young her girls makes her a perfect fit for companies looking to reach a teenage market. For example, she has appeared in ads for NASCAR and Sate Farm’s teen-driving campaign, Celebrate My Drive. Still releasing chart-topping albums such as Stronger, Clarkson acts as coach on The Voice. Additionally, Clarkson lends her voice to several animated films. This includes her roll as Delta Dawn on the Trolls World Tour and her new character Moxy in the upcoming film, Uglydolls.
Alyssa Milano– 2006
Now an infamous celebrity activist, Alyssa Milano is credited with starting the #MeToo movement. She is also a successful keynote speaker, providing a motivational speech at the 2018 Women’s March and many women’s conventions. Previously a teen-icon, Alyssa established herself as a grown actress in 1998 with her role on Charmed. Specifically, Alyssa played the lead role of Phoebe Halliwell alongside costars Rose McGowen and Holly Marie Combs. At any rate, the show’s finale aired in 2006, by which time Alyssa was a household name. Her increase in popularity led her to endorse Proactiv, as well as Veet and PETA’s commercial campaign. Moreover, Alyssa continues to act and is recently cast as the lead in the upcoming film, Tempting Fate.
Mandy Moore- 2009
Mandy Moore is an actress and singer co-starring in NBC’s This is Us and the 2018 thriller, The Darkest Minds. Additionally, she is the voice in Disney’s Rapunzel, an award-winning film earning over $311 million. Moore has recently announced her interest in returning to music, having already sold over ten million albums. With a total of eight albums, it was Moore’s fifth album, Wild Hope that offered her the opportunity to tour with Kelly Clarkson in Australia. Best of all, this exposure built anticipation for her next studio release in 2009, the same year she signed on to endorse Proactiv. Paving the way for further endorsements, Moore stars in Pantene’s 2017 ad campaign. She is also a keynote speaker, making appearances at conferences such as Create & Cultivate Seattle 2017.
Justin Bieber – 2010
One of the best-selling musical artists in the world, Justin Bieber is another major celebrity to endorse Proactiv. It was Bieber’s hit single Baby, from hist debut album, that shot him to fame in 2010. Furthermore, My World established Bieber as a teenager heart-throb with innumerable teenage fan-girls. This makes him the perfect candidate for companies looking to harness a teenage audience. Along with Proactiv, Bieber partnered with OPI to release an exclusive line of nail polish for Walmart called The One Less Lonely Girl Collection. Since the, Bieber’s career only continues to ascend. He has released four albums total, four fragrances, and boasts campaigns with Calvin Klein, Adidas, and Beats by Dre. Consequently, he has the second most-followed Vevo on Youtube and the second most followers on Twitter as of 2017. Most recently, Bieber is providing chart-topping collaborations like Despacito , I’m The One, and No Brainer with Dj Khalid.
Jenna Fischer- 2010
Currently starring in ABC’s sitcom Splitting Up Together, Jenna Fischer is an actress, director and spokesperson. Most people recognize Fischer as Pam Beasley from the timeless comedy sitcom, The Office. As the Office gained momentum, so did Fischer’s celebrity status. Namely, Jenna began to endorse Proactiv during her fifth season filming The Office and now represents Smirnoff. She also scored roles in films such as The Brothers Solomon and Blades of Glory alongside Will Arnett, Will Ferrell and Amy Poehler. In addition to her current sitcom role and 2018 film, The 15:17 to Paris, Fischer travels to various make speaking appearances. In fact, her 2018 speech at DePauw University was interrupted by students protesting racial and social prejudices on campus, prompting Fischer to donate her appearance fee to to the NAACP, the Anti-Defamation League and The Trevor Project.
Katy Perry- 2010
One of the highest earning female singers, Katy Perry is a global phenom. Her first single, I Kissed a Girl, gained notoriety with its controversial theme and remains one of her top hits. Next, Katy’s debut of Teenage Dream exceeded expectations with five singles topping Billboard’s Hot 100 and launching her to stardom. As a result, Katy’s tour was filmed for the $32.7 million box office hit by Paramount Pictures, Katy Perry: Part of Me. Similarly, the tour’s success prompted Katy to endorse the well known skin-care line, Proactiv. Katy’s other endorsements include Popchips, Covergirl, and high-fashion brand Moschino. Currently, Katy is a judge on American Idol, earning a $25-million salary from NBC. Since the release of her most recent album Witness, Katy also debuts her Christmas single, Cozy Little Christmas, exclusively through Amazon.
Avril Lavigne– 2010
Avril Lavigne, aka the “Pop Punk Queen”, made her debut with the single Complicated and hit the Billboard 200 with her second album, Under My Skin. However, it was in 2007 that Avril achieved international success with The Best Damn Thing, and its’s lead single, Girlfriend. With this album, Avril takes charge of her image, implementing a much girlier wardrobe aesthetic. Her rebranding and album success is what makes Avril an obvious choice to endorse Proactiv in their 2010 ad campaign. Also during this time, Lavigne had an exclusive deal with Kohl’s to retail her fashion line Abbey Dawn. In the same vein, Lavigne boast three fragrances created by Procter & Gamble, one of which was voted Best “Women’s Scent Mass” by Cosmetic Executive Women. Making a comeback, Lavigne releases her second single in two months, Tell Me It’s Over. Both are pieces from her impending album, Head Above Water, about her battle with Lyme disease.
Jennifer Love Hewitt– 2011
Currently starring in FOX’s 9-1-1, Jennifer Love Hewitt is a well known actress, singer, and producer. In recent yers, Hewitt boasts constant lead television roles in Ghost Whisperer, The Client List, and Criminal Minds. As a result, Hewitt endorses several brands including Proactiv, Palmer’s Cocoa Butter, and Old Navy. To begin with, Hewitt was a Disney Channel child star and became a 90s teen icon after starring in I Know What You Did Last Summer. In addition, she recorded How Do I Deal, a Billboard Top 100, for the soundtrack of I still Know What You Did Last Summer. This single spawns from one of her four studio albums. Also, Hewitt lends her voice to several animated roles in films such as Garfield: The Movie and Delgo.
Kaley Cuoco– 2012
Kayley Cuoco is an actress and producer, founding Yes, Norman Productions in 2017. Most recognizable for her role as Penny in Big Bang Theory, Cuoco is nothing like her ditzy character. To illustrate, she is the executive producer of the 2019 animated series Harley Quinn. In addition, Cuoco will produce and star in The Flight Attendent, a series drawing from Chris Bohjalian’s book by the same name. Moreover, in joining the ranks of Hollywood’s feminist movement, Cuoco is the perfect speaker for events regarding women in business. In addition to promoting her personal projects, Cuoco joins the long list of celebrities to endorse Proactiv. She also stars in Toyota’s 2013 Super Bowl ad and several Priceline commercials.
Naya Rivera- 2012
Naya Rivera is an actress, singer, author, and motivational speaker. Recently appearing on Lip Sync Battle, Naya made her debut in the hit musical series, Glee. Playing Santana, a girl struggling with her sexuality, Naya’s character gave her influence as a relatable role model. Following the success of her role, the talented beauty scored campaigns with Proactiv, BudLight, and starred in M&M’s 2013 SuperBowl Ad. Since then, Naya makes an appearance on Devious Maids and guest-stars on Step Up: High Water. She has also published a memoir titled Sorry Not Sorry: Dreams, Mistakes, and Growing Up, about her experience growing up on film.
Adam Levine– 2013
Lead singer of Maroon 5 and former coach on The Voice, Adam Levine is a talented musician and entrepreneur. The success of Maroon 5 has earned Levine several Grammy’s and a star on the Hollywood Walk of Fame. Additionally, Levine is well known for his fashion sense. Moreover, he designs his own line of menswear, made available through K-Mart and ShopYourWay.com. Combined with his endorsement deals, Levine is reported to have made $35 million in 2013. This includes Levine’s contract to endorse Proactiv, his fragrance line with ID, and more recently, TopGolf. As of 2018, Levine is working on a reality TV show called Sugar, premiering on YouTube Premium. The show is named after Maroon 5’s hit song and produced by 222 Records, Levine’s personal production company and record label. The show follows budding artists playing at various venues and organizes surprise appearances from celebrity musicians.
Nicole Scherzinger- 2014
Now serving as a panelist on The Masked Singer, Nicole Scherzinger first garnered media attention as the lead singer of The Pussycat Dolls. This burlesque inspired girl group is responsible for chart-topping singles, Buttons and Don’t Cha. Finally, Nicole made her independent debut in 2011 with Killer Love. Subsequently, she signed on as a judge for X Factor in both the US and UK. In 2014, Nicole signed a record deal with Sony Entertainment worth an alleged $4.5 million, the same year she signed on to endorse Proactiv. Similarly, she has starred in advertisements for Herbal Essences, London Fog, and Missguided. In addition to musical and broadway roles, Nicole’s design career has taken off in recent years. In fact, her collection for Missguided increased the company’s sales by 70%. Focusing more on film these days, Nicole voices Sina in Moana and Ralph Breaks the Internet as “Mo’s Mom”.
Julianne Hough– 2015
Julianne Hough is an actress, dancer, and singer with notable roles on Dancing With the Stars. She has won two episodes as a professional dance partner and serves as a judge for six seasons. In addition, Julianne’s film career has consisted of lead roles in a number of musicals. This includes, Footloose, Rock of Ages, and Sandy in the FOX television production of Grease. She also proves her acting chops in the Nicholas Sparks film, Safe Haven and 2018 drama, Bigger. You may also see Hough in the new Netflix anthology, Heartstrings about Dolly Parton. With this in mind, it’s no wonder Hough is so sought after in celebrity campaigns. She is one of many to endorse Proactiv, as well as Got Milk? and Michele Obama’s Fruit and Veggie campaign.
Olivia Munn- 2015
Actress, model and television journalist, Olivia Munn’s career is only rising. Reprising her role as Elizabeth Braddock a.k.a. Psylocke, Munn is set to appear in the 2019 X-Men film, Dark Phoenix. In addition, Munn is cast in the fourth installment of the sci-fi movie series, Predator. She also wrapped up her three year contract with Disney Junior in 2018, where she voiced Phoebe Callisto in the animated series, Miles from Tomorrowland. Prior to her box office success, Munn put her journalism degree to good use with internships at NBC and FOX Sports. This translates well into her early Hollywood career, acting as a correspondent on Comedy Central’s The Daily Show. Unsurprisingly, Munn’s beauty, charm, and sports knowledge has earned her a sex symbol status. Capitalizing on this, she has been the face of several ad campaigns, opting to endorse Proactiv, Neutrogena, Nike, and Pepsi.
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